The International Herald Tribune profiles a Wellesley company called Aptius Education that is starting to cash in on the demand by business people to learn Mandarin by distributing Chinese textbooks and other instructional materials:
“This is the fastest-growing language in higher education,” said [Nader] Darehshori, 71, a co-founder of Aptius who spent a dozen years as chief executive of the educational publisher Houghton Mifflin. “There are large numbers of American students and businesspeople taking Chinese. If you want to sell something in China, it helps to know their language.”
