Why The Swellesley Report?
We've been asked this question more than
a few times since starting this site. Not that people don't get the name; it's more that they wonder if we might
be rubbing some people the wrong way by using the term "Swellesley". We probably are, though we haven’t had any direct
complaints.
Nevertheless, we
went with the name for a few reasons, the most obvious of which is that it's pretty easy to remember, which is so important
in this day of online searching.
For those who are
offended, consider that it could be a lot worse. At least we didn't stoop to Welle-sleaze.
Also, think
about other towns in Massachusetts and the nicknames their towns are stuck with: Braindead
(Braintree); Trashland (Ashland); Slummerville (Somerville); or even Snoot-on (Newton). I'm not even going to touch Athol and Nantucket. Then there's
my personal favorite: No Reading (North Reading).
A web site
operator in another town told me a few months back that he was showing our site to a longtime member of the media who
said: "It's funny the first time."
Well, at least we
know we got one laugh.